Website Performance

Web performance is important for accessibility and also for other website metrics that serve the goals of an organization or business.
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User Experience

The first way that site performance impacts the user experience comes when site visitors are simply trying to access your content in the first place.

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Customer Experience

If you own and operate an online store, you must optimize site performance while visitors browse product pages, choose something to purchase, and try to complete that transaction.

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Your Brand

Website performance is a reflection of your brand, and a slow website that frustrates users will give them a negative perception of you.